Safavieh vs NuLoom: Which Rug Is Best for You?


Are you looking for a new rug to add style and comfort to your home? If so, you may have come across the two most popular brands on the market: Safavieh and NuLoom. Both of these companies offer high-quality rugs with unique designs that can suit any tastes. But which one is right for you?

In this article, we will compare Safavieh vs NuLoom in terms of quality, price, design options, durability, customer service and more. By the time you’re done reading it, you should have all the information needed to decide which brand best suits your needs. So let’s get started!


Safavieh Brand Overview


Safavieh is a rug company that has been present in the market for more than a century, initially starting as a family-owned artisan business in 1914. Throughout the years, the company has specialized in creating unique and high-end rugs and carpets, collaborating with well-known designers.

Over time, Safavieh transformed into a technologically advanced corporation, with a showroom on Madison Avenue and a global presence. The company’s warehouse and manufacturing facilities cover two million square feet across three continents: Asia, Europe, and South America.


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Safavieh Materials


Safavieh is a renowned rug manufacturer that offers a wide variety of rugs in different styles, colors, shapes, materials, dimensions, and constructions. However, Safavieh rugs stand out because they use eco-friendly, natural fibers such as wool, silk, bamboo, sisal, jute, and seagrass. This company is certified by Sustainable Furnishings Council, which means that their rugs are produced with sustainable materials and practices.

Safavieh’s commitment to using natural fibers is a testament to their respect for the environment and the health of their customers. Unlike synthetic materials that contain harmful chemicals, natural fibers are comfortable to walk on barefoot, repel dirt and dust, are water-resistant, and do not pose any health risks to people or the environment.

Wool is one of the primary natural fibers used by Safavieh in their rug-making process. Hand-woven wool is considered the perfect material for rugs as it is soft, durable, and stain-resistant. Wool rugs are also an environmentally friendly and safe option because it does not release volatile chemicals that can harm humans or the environment.


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NuLoom Brand Overview


NuLOOM is a rug company that believes in the artistic potential of floor coverings. Their goal is to create beautifully designed rugs that are also affordable, pushing the boundaries of what is typically expected of a rug.

Their indoor and outdoor rugs perfectly blend durability and eco-friendliness, resulting in effortless sophistication that adds character to any space. Additionally, NuLoom offers non-toxic rug pads made of natural materials that will help keep your rug in place without damaging the floor. Overall, NuLOOM is a brand that offers high-quality, stylish, and affordable rugs that are both functional and aesthetically pleasing.

Additionally, the brand is Green Label Plus certified, meaning that their rugs are free of harmful volatile organic compounds (VOCs) and other chemical residues. The production process is done with the highest standards of sustainability in mind, ensuring that they comply with strict environmental regulations.


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NuLoom Materials


NuLOOM is a company that takes pride in the quality and craftsmanship of their rugs. They carefully select materials that are not only durable but also environmentally sustainable. Their rugs are made from high-quality natural fibers such as New Zealand wool, cotton, jute, hemp, and sisal. These fibers are sourced from all over the world and are carefully chosen for their softness, strength, and beauty.

NuLOOM employs innovative blends of colors and patterns to create visually appealing centerpieces. They understand that a rug can be the focal point of a room and use this to their advantage by creating functional and aesthetically pleasing rugs.


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NuLoom vs Safavieh Comparison




When it comes to quality, both Safavieh and NuLoom offer high-quality products. However, some differences in their products’ specific features and characteristics may affect quality.

Safavieh is known for its high-end and luxurious designs, using premium materials such as silk, wool, and cotton. They are also known for their attention to detail in their craftsmanship and intricate designs. Their products are typically more expensive than NuLoom but offer exceptional quality and durability.

NuLoom, on the other hand, offers more affordable options for those who want quality without breaking the bank. They offer a range of natural and non-toxic rugs as well as some synthetic designs. NuLoom also offers various traditional and modern designs to suit different styles and preferences.

Both Safavieh and NuLoom offer high-quality products, but their specific features and materials may differ. It ultimately comes down to personal preference and budget when choosing between the two brands.


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It appears that NuLoom offers more affordable options than Safavieh. NuLoom’s prices range from $19 to $339, while Safavieh’s prices range from $60 to $500.

NuLoom’s lower price point is likely due to the materials they use in their products, which are generally less expensive compared to the premium materials used by Safavieh. NuLoom offers a wider range of designs and styles, which could also affect pricing.

Safavieh’s higher price point is likely due to their use of premium materials, intricate designs, and attention to detail in their craftsmanship. Their products are often considered luxury items and are priced accordingly.

It’s important to note that prices can vary depending on the specific product and size, so it’s always a good idea to compare prices for specific items you are interested in from both brands.


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When it comes to durability, both Safavieh and NuLoom offer rugs that are built to last. Whether you’re looking for a rug to take the wear and tear of everyday life, or one that stands up against furniture shuffling and pet accidents, both Safavieh and NuLoom rugs are designed with durability in mind. Of course, the durability of your rug will depend on the material you choose.

While both Safavieh and NuLoom offer natural fiber rugs, such as wool and silk, NuLoom offers more synthetic rug options. Synthetic materials like polyester and polypropylene can be more durable than natural fibers and are often easier to maintain.

Ultimately, your rug’s durability will depend on various factors, such as the materials used and how it is cared for. However, Safavieh and NuLoom offer quality rugs designed to last for years.


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Customer Service


Safavieh: Based on the review on Trustpilot and Amazon, it seems that Safavieh’s rugs are generally of good quality and come at a reasonable price. Customers have praised the rugs for their deep pile, softness, and plushness. Additionally, customers have appreciated the aesthetic value of the rugs, as they have been described as beautiful and unifying the look of a room.

However, there are some negative reviews regarding customer service and product guarantees. One customer had issues with the measurement of the rug, which was off by 4 inches on each side, and was disappointed with the response from customer service. Another customer had two Safavieh rugs that lasted only 6 and 9 months respectively and was unhappy with the company’s 30-day guarantee policy.

Overall, while there are some negative reviews regarding customer service and product guarantees, the majority of customers seem to be satisfied with their Safavieh rugs and recommend them to others.


NuLoom: Based on the reviews, customers generally have positive experiences with NuLoom rugs in terms of quality and pricing. Many customers appreciate that the rugs are machine washable, making them easier to clean. Additionally, customers often comment positively on the delivery time and packaging of the rugs.

However, one review mentions a discrepancy in the color of the rug received. This suggests that there may be some issues with accuracy in product descriptions, which could lead to customer dissatisfaction.

Overall, there are very few negative comments about customer service, which suggests that NuLoom may have a good reputation for customer support. However, there is one review that mentions difficulty in returning a rug, so it is possible that there could be some issues with returns and exchanges.


So Who’s the Winner?


When comparing Safavieh and NuLoom, it’s impossible to declare a clear winner. Both companies offer quality rugs at reasonable prices and good customer service. Let’s take a look at the summary of each company:


Price Range:


  • Safavieh offers high-end and luxurious designs that are typically more expensive than NuLoom products.
  • NuLoom offers more affordable options for those who want quality without breaking the bank.


Rug Quality:


  • Both Safavieh and NuLoom offer high-quality products.
  • They both use premium materials such as silk, wool, and cotton, as well as synthetic materials, such as polyester and polypropylene in their products, which are easier to maintain than natural fibers.


Rug Materials:


  • Safavieh uses natural fibers such as wool, silk, bamboo, sisal, jute, and seagrass in their rug-making process, but they also offer synthetic rugs.
  • NuLoom uses high-quality natural fibers such as New Zealand wool, cotton, jute, hemp, sisal, and synthetic materials.


Rug Durability:


  • Both Safavieh and NuLoom offer durable products.
  • Safavieh’s hand-woven wool rugs are soft, durable, and stain-resistant.
  • NuLoom carefully selects materials that are not only durable but also environmentally sustainable.


Customer Reviews:


  • Both Safavieh and NuLoom have positive customer reviews.


Overall, both Safavieh and NuLoom offer high-quality, stylish, and durable rugs. However, Safavieh offers more luxurious and high-end designs at a higher price point, while NuLoom offers more affordable options with a wider variety of designs. Both companies prioritize using natural and sustainable materials and employ various rug-making techniques to ensure quality and durability.




Q: Are there any benefits to buying a Safavieh or NuLoom rug?


A: Yes! Both brands offer various styles and designs perfect for any home décor. Additionally, both Safavieh and NuLoom rugs are highly durable and easy to maintain, so you don’t have to worry about them deteriorating quickly. Lastly, most of their products come with warranties of up to five years in case of any wear or damage.


Q: Are Safavieh and NuLoom rugs easy to clean?


A: Yes. Both Safavieh and NuLoom offer rugs made with materials that make them simple to clean. Vacuuming is the most common method of cleaning, but both brands also recommend spot-cleaning stains with a damp cloth and mild detergent when needed.

Additionally, it’s important to take extra care when vacuuming to ensure you don’t damage fringe or other delicate details on your rug. Some rugs require special care and cleaning products, so always check the manufacturer’s care instructions before proceeding with any cleaning.


Q: Where can I find Safavieh or NuLoom rugs?


A: You can find both brands in select department and furniture stores and online retailers such as Wayfair and Amazon. Looking through each brand’s website will give you a better idea of what options are available from the comfort of your home. Alternatively, you could also look for second-hand pieces on sites like eBay or Craigslist for a more affordable option.


Q: Does either brand offer custom dimensions or designs for their rugs?


A: Yes! Both companies offer custom rug services so you can order any size and color combination for indoor or outdoor spaces.


Q: Are there any special considerations when buying a Safavieh or NuLoom rug?


A: Yes. It’s important to pay attention to the material and weaving technique used for each rug before you buy it as this can affect its longevity. Additionally, take into account how much foot traffic the rug will receive, as some materials may be too delicate for high-traffic areas in your home. Lastly, make sure you measure the space accurately before purchasing a new rug to ensure it fits perfectly!


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When deciding between Safavieh and NuLoom, it all boils down to what you prioritize in quality, price, and design. Both companies offer high-quality products and customer service. However, if you want luxurious, high-end designs at a higher price point, Safavieh may be the better choice.

Alternatively, if you’re looking for unique, affordable options with a wider variety of designs, then NuLoom may be the right option for you. Ultimately, it’s up to you to decide which company is the right fit for your needs. Regardless of your choice, Safavieh and NuLoom offer quality rugs that will last a lifetime.


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About the Author Kamila Flieger

My name is Kamila, and I'm passionate about researching non-toxic, organic products for the home. I believe it's so important to create a safe and healthy environment for our families, and I enjoy helping others do the same.

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